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  • Team ProMiller

Hotel Asset Management - the millennial way!

Updated: Mar 17, 2023

Hospitality industry has been evolving for years and remains a roller-coaster ride ever since, as echoed by the growth of hospitality management companies in India. If you have been a part of industry directly or indirectly (the probability of which, we think, is 57% or more) you would know how the industry turns and twists with the need of today- constantly pushing us to perform better.

Evidently it justifies Darwin's theory and ensures the survival of the fittest, something that even the best hotel management companies in India are trying to crack. Now the question arises for 'What makes you or your hotel asset the fittest in the market?'

With the cut-throat competition and upcoming assets with revolutionary ideas, devoted services and all this at a subdued rate to sway away the guest- the need to be dynamic is now! To be the fittest in the ever-changing dynamics, we need our assets to be adaptive. What worked in last five years does not guarantee to work now and for that matter, what worked last year might also not. Whether we see the demographic trends or purpose-oriented ones, all of them have one thing as constant- nothing is constant! You have just got to change with the changing times and if you fail to do so, well, there's always another fish lurking in the sea to take away the business.

So, 'How to make your hotel asset the fittest?' The answer to this is where the concept of Hotel Asset Management comes in. Hotel Asset Managers are the professionals who study the market constantly and deduce trends which help to make informed decisions about the business (trust us, it is not everyone's cup of tea and it is definitely not as fun as sipping tea). Plethora of quantitative and qualitative data are mined and trends are identified to challenge the status quo as well as make better choices by interpolating future trends. Whether it is a new property or an old one in the market, hotel asset management companies in India are working to ensure a sustainable growth of its maximum potential. ProMiller comes with a dynamic young team of Hotel asset managers to rid you of FOMO about market trends and guide the hotel team about the best practices. We bring you 360-degree hospitality asset management solutions in the millennial way!

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